Elevate Your Lifestyle with Our Exclusive Brands

At PURE SUPPORT, we are proud to be the owners of a diverse portfolio of lifestyle brands designed to enhance your well-being and elevate your daily routines. Our commitment to quality and innovation shines through in each product we offer. Explore our flagship brands, PURE CBD and PURE UP, each meticulously crafted to cater to your unique lifestyle needs.

Discover more about PURE SUPPORT

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About us

PURE SUPPORT: A Pioneering Leader in the Belgian Cannabis Market

Established Expertise: PURE SUPPORT holds a distinguished position as a trailblazer in the Belgian cannabis industry. In 2019, the company made history by introducing cannabis flowers (with a legal THC content below 0.2%) as a tobacco substitute, becoming the first to do so in the nation.

Market Dominance: PURE SUPPORT has solidified its leadership role by establishing its own bonded customs warehouse. This strategic move has propelled them to become the leading cannabis company in Belgium. Their extensive brand distribution network encompasses over 2,500 points of sale, further amplified by their presence in 7 strategically located concept retail stores.

Driving Innovation: PURE SUPPORT remains at the forefront of the evolving Belgian cannabis market. Their early market entry has secured their position as a key player across various sectors, including production, distribution, wholesale, and retail. As the market continues its upward trajectory, PURE SUPPORT expresses unwavering commitment to growth and the development of novel, wellness-oriented cannabis products.

Our companies

PURE SUPPORT: A Leader in the Thriving Belgian Cannabis Market

PURE SUPPORT is at the forefront of the burgeoning Belgian cannabis industry, setting the pace for innovation and growth. Our company's rich history positions us as a pioneer, having been the first in Belgium to introduce cannabis flowers (with legal THC content below 0.2%) as a tobacco substitute in 2019.

This pioneering spirit is coupled with a strategic vision. Our establishment of a bonded customs warehouse solidified our leadership role, allowing us to become the leading cannabis company in Belgium. PURE SUPPORT's extensive brand distribution network, encompassing over 2,500 points of sale and amplified by our 7 strategically located concept retail stores under the Green Grown banner, ensures exceptional product accessibility throughout the country.

DLH Distribution: Expanding Our Reach

PURE SUPPORT's commitment to growth extends beyond our own brand. Through our subsidiary, DLH Distribution, we act as a trusted legal hemp distributor, offering a wider range of high-quality cannabis products to the Belgian market. This strategic expansion allows us to cater to a broader audience and capitalize on the expanding legal hemp sector.

Green Grown: Cultivating a Retail Experience

Green Grown, our chain of concept retail stores, serves as a physical manifestation of PURE SUPPORT's dedication to providing an exceptional customer experience. These stores offer a welcoming and informative environment for customers to explore our products and learn more about the potential benefits of CBD and legal hemp.

A Bright Future Ahead

As the Belgian cannabis market continues its rapid ascent, PURE SUPPORT, DLH Distribution, and Green Grown are poised to play a pivotal role. Our unwavering commitment to quality, innovation, and strategic expansion positions us for continued success. We are excited to be at the forefront of this exciting industry and share the future of cannabis with Belgium.

Our brands

At PURE SUPPORT, we are proud to offer a diverse selection of CBD flower brands as tobacco substitutes. Our CBD flowers are sourced from our very own production facility in Belgium, ensuring the highest quality and purity. We work with leading brands in the industry, including Sensy, Jane's Garden, Edel Weeds, and King Kush.

Our commitment to quality and customer satisfaction has made Sensy the #1 CBD recreational retail brand in Belgium. With its exceptional taste and aroma, Sensy CBD flowers provide a satisfying alternative to tobacco. We are dedicated to providing our customers with the best tobacco substitute options available.

As a trusted source for premium CBD products, PURE SUPPORT is proud to have our brands distributed in more than 2500 shops across Belgium. Our CBD flowers have gained popularity among individuals looking for a natural and enjoyable smoking experience without the harmful effects of tobacco.

When you choose our CBD flowers as tobacco substitutes, you can expect a product that is free from nicotine and other harmful substances found in traditional tobacco products. Our CBD flowers are carefully cultivated and processed to ensure optimal quality and potency.

Whether you are a smoker looking to reduce or eliminate your tobacco consumption, or simply seeking a tobacco-free alternative, our CBD flowers offer a satisfying and enjoyable experience. With their calming and relaxing effects, they can help you unwind and find balance in your daily life.

Experience the difference of our tobacco substitutes today and discover the natural benefits of CBD. Shop our selection of Sensy, Jane's Garden, Edel Weeds, and King Kush CBD flowers and enjoy a premium smoking experience without the drawbacks of tobacco.

At PURE SUPPORT, we are committed to providing you with the highest quality tobacco substitutes. Our CBD flowers are the perfect choice for those seeking a healthier alternative to tobacco. Trust in our expertise and experience the benefits of our premium CBD products.

 

PURE CBD Establishes itself as a Leading Belgian CBD Wellness Brand

The text on the banner signifies PURE CBD's growing recognition as a premier Belgian CBD wellness brand. This increased accessibility is likely due to their strategic distribution channels, including pharmaceutical wholesalers, established retailers such as Medi Market, Holland & Barrett, and Green Grown, and online platforms. This widespread availability positions PURE CBD to reach a large audience of Belgian consumers interested in CBD products for wellness purposes. Find out more at purecbd.be

 

PURE UP a Novel Approach to Daily Nutrition via Nespresso® Compatibility

PURE UP emerges as a brand at the forefront of functional nutrition, delivering food supplements through a unique and convenient format. Their innovative infusion capsules are designed to seamlessly integrate with your Nespresso® machine, making it easier than ever to incorporate essential vitamins and minerals into your daily routine.

PURE UP goes beyond basic supplementation by offering a variety of distinct flavors, transforming the act of nourishing your body into a delightful sensory experience. Each flavor boasts a "myriad of benefits," suggesting that PURE UP capsules cater to a range of wellness needs and lifestyle goals. Find out more at pureup.be

Our team

PURE SUPPORT Leadership Team:

Joeri Perneel - CEO

As the Chief Executive Officer (CEO), Joeri Perneel leads the overall direction and strategy of PURE SUPPORT. He is responsible for setting the company's vision, overseeing its long-term goals, and ensuring its financial health. Perneel plays a key role in securing partnerships, managing senior staff, and representing PURE SUPPORT in public forums.

 

Christophe De Ruyver - Sales Manager

Christophe De Ruyver spearheads PURE SUPPORT's sales efforts. He manages a team of sales representatives responsible for securing new business opportunities, fostering relationships with distributors and retailers, and achieving sales targets. De Ruyver implements sales strategies, analyze market trends, and identify new sales channels.

 

Toon Nickmans - Marketing Manager

Toon Nickmans heads PURE SUPPORT's marketing function. Nickmans is responsible for developing and executing marketing campaigns to raise brand awareness, promote PURE SUPPORT's products, and attract new customers. This involves activities like market research, public relations, social media engagement, and overseeing creative content development.

 

Lesley Andries - Accountant

Leslie Andries fulfills the role of accountant at PURE SUPPORT. Andries is responsible for maintaining accurate financial records, managing accounts payable and receivable, and ensuring compliance with tax regulations. They generate financial reports and assist in budgeting and forecasting.

 

Jacobo Estrella - Production Manager

Jacobo Estrella is the Production Manager at PURE SUPPORT. Estrella is responsible for overseeing all aspects of production, ensuring the smooth operation of manufacturing facilities, and maintaining quality control standards. He manages production staff, develop production schedules, and source materials to meet customer demand.